The International Journal of Retailing and Marketing (IJRM) is an international, peerreviewed, open-access scholarly journal dedicated to publishing high-quality, original, and innovative research in the fields of retailing, marketing, management, commerce, business, and allied disciplines. The journal provides a global platform for academicians, researchers, industry professionals, policymakers, and practitioners to exchange knowledge, share research findings, and discuss emerging trends, challenges, and best practices in business and marketing.
IJRM is committed to promoting academic excellence through the publication of original research articles, review papers, case studies, conceptual papers, short communications, and book reviews that contribute to the advancement of theory and practice. The journal follows a rigorous Double-Blind Peer Review process to ensure the quality, originality, and integrity of every published manuscript.
The journal welcomes interdisciplinary research that bridges the gap between academic research and industry practice. It encourages studies that provide theoretical insights, practical implications, and evidence-based recommendations for businesses, policymakers, and society.
IJRM publishes original and unpublished manuscripts in, but not limited to, the following areas:
Promote high-quality research in retailing, marketing, commerce, business, and management.
Encourage interdisciplinary and innovative research addressing contemporary business challenges.
Provide an international platform for researchers, academicians, professionals, and policymakers to disseminate scholarly work.
Foster collaboration between academia and industry.
Support evidence-based decision-making through rigorous scientific research.
Contribute to the advancement of knowledge and professional practice in business and management disciplines.
The International Journal of Retailing and Marketing (IJRM) aims to:
Retail Management
Marketing Management
Consumer Behaviour
Digital Marketing
Brand Management
Advertising and Integrated Marketing Communication
Sales and Distribution Management
Customer Relationship Management (CRM)
E-Commerce and Digital Business
Supply Chain and Logistics Management
Human Resource Management
Financial Management
International Business
Entrepreneurship and Innovation
Business Analytics
Services Marketing
Rural and Agricultural Marketing
Green and Sustainable Marketing
Tourism and Hospitality Management
Retail Analytics
Social Media Marketing
Corporate Strategy
Organizational Behaviour
Operations Management
Economics and Commerce
Public Policy and Business Regulation
Business Ethics and Corporate Governance
Emerging Trends in Retailing and Marketing
Artificial Intelligence Applications in Marketing
Data Analytics and Customer Intelligence
Omnichannel Retailing
Allied Business and Management Disciplines
IJRM welcomes the following categories of scholarly contributions:
Original Research Articles
Review Articles
Systematic Literature Reviews
Case Studies
Conceptual Papers
Short Communications
Book Reviews
Industry Perspectives
Research Notes
All submitted manuscripts undergo an initial editorial screening followed by a DoubleBlind Peer Review conducted by independent subject experts. Editorial decisions are based solely on originality, scientific quality, methodological rigor, ethical standards, and relevance to the journal's scope.
IJRM follows the Gold Open Access publishing model. All published articles are freely accessible online immediately upon publication without subscription or access charges, promoting the global dissemination of scholarly knowledge.
The journal adheres to internationally recognized publication ethics and follows the principles recommended by the Committee on Publication Ethics (COPE). Authors, reviewers, editors, and the publisher are expected to uphold the highest standards of honesty, transparency, fairness, and academic integrity throughout the publication process.
The journal serves:
Researchers and Academicians
Faculty Members
Research Scholars
Business Professionals
Industry Practitioners
Corporate Executives
Consultants
Entrepreneurs
Policy Makers
Government Officials
Students of Business and Management
To become a globally recognized journal that advances knowledge, promotes innovation, and contributes to excellence in retailing, marketing, business, and management research through ethical, high-quality, and impactful scholarly publishing.
The mission of IJRM is to provide an internationally respected platform for the publication of high-quality research that supports academic excellence, encourages interdisciplinary collaboration, and contributes to sustainable business development, innovation, and evidence-based management practices.
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